Updates to this Policy: This Policy might change over time in Taylor Morrison’s sole discretion. The most recent version of this Policy will be posted here.
Collection of Information: Even if you do nothing during your visit to the Web Site other than browse through the Web Site and read the information contained on the web pages, Taylor Morrison will nevertheless gather certain information about your visit automatically. This information does not identify you personally, but may, for example, reflect how you found or were directed to or used the Web Site. In addition, you may at your option provide personal identification or other information through the Web Site (for example, by way of your explicit request that Taylor Morrison send you requested information via e-mail or regular mail). It is possible, too, that your REALTOR®/Real Estate Agent may provide us with personal information concerning you or the Taylor Morrison communities and homes in which you are interested.
Taylor Morrison gathers your IP address when you use any portion of the Web Site. Taylor Morrison also collects the name and URL of the Web Site that you visited immediately preceding your visit to the Web Site. Taylor Morrison uses this information on an aggregate basis to better understand Taylor Morrison's prospective customers and homebuyers, and Taylor Morrison may disclose this information to business and trade partners on an aggregate basis. Taylor Morrison also uses "cookies" to store your preferences in order to make your use of the Web Site more productive. Cookies are small files created by Web Sites that reside on your computer's hard drive and store information about your use of a particular web site.
This Web Site utilizes browser cookies to advertise to our Web Site's prospects across the Internet. We collect Non-Personally Identifiable Information about your visits to our Web Site and your interaction with our products and services. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No Personally Identifiable Information is collected during this process. If you do not want taylormorrison.com to collect this information, you may opt out of the service at any time. Opting out will not in any way affect your use of our Web Site. To Opt-out, please click here. In addition, you may opt out at any time by clicking on the link found in any of our e-mailed communications sent based on your prior request or by contacting our Privacy Administrator as indicated below.
Disclosure and Use of Information: Taylor Morrison uses your contact information to respond to your requests for information or service, for general record-keeping purposes and to otherwise contact you about promotions and available products or services or, in unlikely circumstances, to contact you regarding product recalls. More specifically, Taylor Morrison may use your contact information to mail you Taylor Morrison's newsletter, Neighbor to Neighbor, or other promotional material or notification of special offers. Using your contact information, Taylor Morrison may also send you e-mail messages under the following circumstances, among others:
Requests for Services: You may request information regarding specific Taylor Morrison' communities, homes, financial services and other related products and services through the Web Site by submitting the requested contact information. You may not, however, purchase a home or any service directly through the Web Site. Any home warranty service request submitted through the Web Site is merely a request for a Taylor Morrison representative to contact you regarding such services.
Google Analytics (updated to our policy as of 4/10/2014) Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of www.darlinghomes.com, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. The Google Analytics features we've implemented are Google Analytics Demographics and Interest Reporting.
Security Precautions: Taylor Morrison takes precautions to protect data and information under its control from misuse, loss or alteration. Taylor Morrison' security measures include industry-standard technology and equipment to help protect your information, and Taylor Morrison maintains security measures to allow only the appropriate personnel and contractors access to your information. Unfortunately, no system can ensure complete security, and Taylor Morrison disclaims any liability resulting from use of the Web Site.
Exceptions: Other than as set forth above, Taylor Morrison will not otherwise use or disclose any of your personal information except to the extent reasonably necessary to: (i) process your information and to correct technical problems and malfunctions in the Web Site or the computer systems supporting the Web Site; (ii) protect the security and integrity of the Web Site; (iii) protect the rights and property of Taylor Morrison and others; (iv) take precautions against liability; (v) respond to claims that your information violates the rights and interests of third-parties; (vi) respond to judicial or administrative process or otherwise comply with applicable law; and (vii) to assist law enforcement agencies in connection with investigations or matters related to public safety.
Changes to Your Information:
TAYLOR MORRISON COMMUNITIES (OTHER THAN THE DARLING HOMES COMMUNITIES): You may change or update information you previously provided to Taylor Morrison by contacting the Taylor Morrison Sales & Marketing Department via e-mail at email@example.com or regular mail at Corporate Office 4900 N. Scottsdale Road, Suite 2000 Scottsdale, AZ 85251 480-840-8100.
DARLING HOMES COMMUNITIES ONLY: You may change or update information you previously provided to Darling Homes by contacting the Darling Homes Division’s Privacy Officer by e-mail at firstname.lastname@example.org or via telephone at (469) 252-2200 or by regular mail addressed to Privacy Officer, Darling Homes Dallas, 2500 Legacy Dr # 100, Frisco, TX 75034 or Darling Homes Houston, 10255 Richmond Ave # 150, Houston, TX.
Stopping E-mails and Promotional Materials:
DARLING HOMES DIVISION: You may elect to "opt out" of the Darling Homes’ Division e-mail system by affirmatively choosing to do so at Darling Homes Opt Out. You may also stop e-mail messages and other promotional mailings by contacting the Darling Homes Division’s Privacy Officer by e-mail at email@example.com or via telephone at (469) 252-2200 or by regular mail addressed to Privacy Officer, Darling Homes-Dallas Division, 2500 Legacy Dr # 100, Frisco, TX 75034 or Darling Homes-Houston Division, 10255 Richmond Ave # 150, Houston, TX.
Questions or Comments: